ShelfLogos.com was established in 2007 as an outlet for "surplus" logos, created by professional designers in their normal production of concept designs for clients. These designs are not inferior to the final logo created for the client. In most cases they are, from a design point of view, on par with the final logo, but they do not quite have the style, message or character that the client wanted. Often it is simply a matter of personal taste. Traditionally these logos would either end up in the recycle bin, or they would be stored and re-used by the designer in future projects.
Having any of the logos displayed on ShelfLogos.com created by a professional designer would normally cost anywhere from three hundred to several thousand dollars. We are able to sell them for a lot less though. Our thinking is that, if the client selects a logo even before the design process starts, that saves us a lot of time. Rather than using our free time to improve our golf game, we are reducing the price of our logos so that the income we generate for every hour of work is still roughly the same as before. Only the process has changed.
For the client the benefits are obvious. Apart from the lower design fees, the client can now see what they are paying for. Parting with a lot of cash is difficult when you have no guarantee that the designer will be able to produce your perfect logo. At ShelfLogos you part with a lot less cash, you know what you're getting for your money and you receive a solid, 30 day, money-back guarantee - just in case you change your mind.
ShelfLogos.com is owned and operated by a brick-and-mortar design firm called Graphics Factory CC, a company registered in South Africa. Although operating from South Africa, about 95% of the company's business comes from the US, UK, Canada and Australia. The company has been massively successful in dealing with clients across national borders and across different cultures and time zones.
Questions about our company? Please ask! We look forward to hearing from you.